HotEdu, HORST SCHULZE JOINS BOOST AS DIRECTOR AND BOARD MEMBER TO BRING SERVICE EXCELLENCE THROUGH MOBILE TRAINING SOLUTIONS
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HORST SCHULZE JOINS BOOST AS DIRECTOR AND BOARD MEMBER TO BRING SERVICE EXCELLENCE THROUGH MOBILE TRAINING SOLUTIONS


With the appointment of one of the world’s leading hoteliers, Boost is set to bring Horst Schulze’s vision of service excellence to hoteliers around the world through mobile technology




SINGAPORE May 15, 2019 - Boost announces the appointment of Horst Schulze as Director and Board Member, effective immediately. Mr. Schulze is recognised as one or the world’s leading hoteliers whose career spans over six decades including co-founding The Ritz-Carlton Hotel Company and founding The Capella Hotel Group. Mr. Schulze will advise Boost on course content and curriculum and apply his own experience of service excellence to Boost’s mobile training programmes.

“I believe that mobile training will become the tool of choice for General Managers looking to create a culture of excellence within their hotels” Says Horst Schulze, adding “The scalability of mobile training will allow us to train thousands of employees across multiple geographies to a superior level of service excellence. Better language abilities and service skills result in a more confident employee who is able to care for the guest, this is what mobile training does and why I believe in the Boost product. I am extremely excited to join this company and unlock the potential that mobile will bring for hospitality.”

Backed by funding from a number of private investors including École hôtelière de Lausanne (EHL), over 20,000 hotel employees in 225 hotels in Asia currently learn service skills through Boost’s mobile training solutions, including English and Mandarin languages, vocational training and upselling skills. By training employees through mobile technology, Boost brings a level of convenience, measurability and scalability far superior to traditional classroom-based learning and ideal for the young employee of today.

In his 65-year career, Mr. Schulze has seen guest expectations shift towards an emphasis on service and personalisation and he quickly realised that hotels who addressed guests’ specific needs, desires and idiosyncrasies would rise to the top. This meant building a culture of service within the hotel and empowering employees to create excellence. Mobile training is perfectly suited to equipping the modern generation of hoteliers with the skills needed to provide such service, offering convenience, flexibility and scalability.

“The vision, experience and standards that Horst Schulze brings will be invaluable to Boost as we embark on our next stage of growth” says Allan Taylor, CEO of Boost, adding “Hotels are no longer defined purely by their facilities and amenities, they are defined by the quality of service they provide. This means everything from knowing the guest by name and favourite dishes to displaying a genuine desire to care for the guest and create exceptional experiences. Many of these service principles were pioneered by Mr. Schulze who over his career defined what excellent service is. By having him on our team, Boost will be able to make his unique service philosophy available to all hotels through our various mobile solutions, raising service standards and increasing guest satisfaction.”

Mr. Schulze will advise Boost and work to further enhance its suite of mobile training solutions. These include department-specific English and / or Mandarin language training, vocational training for food and beverage service, housekeeping and upselling training among other skills. Launched in October 2018 and used by hundreds of hotels in Asia, Boost has already provided measurable results for hotels including greater upselling revenues and improved guest satisfaction.

Boost’s suite of mobile solutions is available on Android and iOS mobile devices and available to hotels and resorts.


About Horst Schulze

A legend and leader in the hotel world, Horst Schulze's teachings and vision have reshaped the concepts of service and hospitality across industries.

Mr. Schulze's professional life began more than 65 years ago as a server's assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz-Carlton Hotel Company in 1983. There Mr. Schulze created the operating and service standards that have become world famous.

During his tenure at The Ritz-Carlton, Mr. Schulze served as President and COO responsible for the $2 billion operations worldwide. It was under his leadership that The Ritz-Carlton Hotel Company was awarded the prestigious Malcolm Baldrige National Quality Award – twice – making it the first and only hotel company to ever win even one.

In 1991, Mr. Schulze was recognized as "corporate hotelier of the world" by HOTELS Magazine. In 1995, he was awarded the Ishikawa Medal for his personal contributions to the quality movement. In 1999, Johnson & Wales University gave him an honorary Doctor of Business Administration degree in Hospitality Management. Most recently, Mr. Schulze has been honoured as a “Leader in Luxury” by Travel Agent Magazine and its sister publication Luxury Travel Advisor.

After leaving The Ritz-Carlton Hotel Company, Mr. Schulze went onto found The Capella Hotel Group. This luxury hotel company managed some of the most elite properties worldwide and gave Mr. Schulze the opportunity to further define the luxury hotel industry, receiving countless awards and recognitions.

Today, Mr. Schulze serves on various boards and acts as a consultant across industries. He has recently completed his book, Excellence Wins, where he shares his vision and principles developed over his 65-year career.



About Boost

Boost is the leading mobile training solutions provider for the Hospitality industry, improving hospitality employee productivity through mobile learning and assessment for vocational skills, upselling and languages. Boost empowers employees to provide better service, increasing guest satisfaction levels which in turn benefits hotel bottom lines thanks to reduced recruitment and training costs, and more loyal guests.

Through five distinctive mobile training applications: Boost Profile, Boost Voice, Boost Skills, Boost Upsell and Boost Select, hotel employees are able to learn at a time and place of their choosing, fitting perfectly into their busy schedules. Unlike traditional classroom-based methods, Boost’s mobile solutions are scalable, providing high quality training and assessment options from a single independent to a group/chain hotel at a regional or even global level. Boost Apps allow HR to track employee performance and highlight additional training needs in real-time.

Boost is backed by funding from a number of private investors including École hôtelière de Lausanne (EHL) and is currently used by over 250 hotels throughout Asia, teaching over 22,000 hotel employees the skills needed to improve guest satisfaction and grow their careers. Boost is headquartered in Singapore, with offices in Indonesia, Japan, Thailand and China.

For more detailed information on Boost and its suite of applications, please click on a link below:


Boost Website
Boost Facebook
Boost LinkedIn
Boost Twitter
Boost Instagram
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