SHR Announces New CRS Product, Global PMS Integrations, and European Direct Connect

Hotelier Indonesia SHR Announces New CRS Product, Global PMS Integrations, and European Direct Connect H OUSTON, TX, January 22, 2...

Hotelier Indonesia


SHR Announces New CRS Product, Global PMS Integrations, and European Direct Connect


HOUSTON, TX, January 22, 2018—SHR, Sceptre Hospitality Resources, a leading provider and pioneer of advanced hotel distribution technologies, has unveiled a new CRS product, in addition to three new global Property Management System (PMS) integrations for its Windsurfer® CRS, and a powerful new direct connect with one of the largest Online Travel Agencies (OTAs) in Europe.

New CRS Product

Expanding on its legacy of innovative CRS solutions, and in direct response to market demand, the company is now offering a new CRS product, Windsurfer® CRS Essentials.

A truly new Windsurfer, Essentials is a streamlined CRS and booking engine designed to better-serve hoteliers who need a leaner way to manage distribution for their growing hotels.

In addition, the SHR flagship product, Windsurfer CRS, has been renamed Windsurfer® CRS Enterprise, and enhanced with a new look and feel geared toward hotel groups and chains that require a full-service CRS.

“To stay competitive, our clients need CRS options that can be customized to better fit their changing needs,” said Doug Tucker, Product Manager for SHR. “The new and enhanced Windsurfer products are now geared to provide this, and will serve a fuller range of hotel businesses the way they want to be served.”

New Global PMS Integrations—Protel, VHP, and Oasis

As part of SHR’s continuing commitment to provide additional and more robust integrations to its hotel partners around the world, the company is also adding three new PMS options.

Protel Hotel Software caters to a full range of hotels, from independent to large multi-national chains. Serving the global hotel market for 22 years in over 90 countries, Protel is currently one of the largest PMS providers in the European and Asia-Pacific (APAC) regions.

Visual Hotel Program, VHP, is a PMS created by Supranusa Sindata that serves primarily the Indonesian market. As a fully-integrated, modular business intelligence solution for the region’s hotel industry, VHP allows hotel operators to provide better customer service while achieving increased hotel management efficiency for their daily operations.

The Oasis Hospitality Software PMS, emphasizing a fully-mobile guest and staff experience from check-in to housekeeping, serves hotels based in China and others in the APAC region, including Singapore, Malaysia, Taiwan, Macau, Indonesia, Thailand, Laos, the Philippines, and Hong Kong.

“SHR is committed to bringing integrations that are going to be meaningful to our global clients, and this includes our fast-growing European and APAC markets,” said SHR’s Dave Chan, Vice President of Finance and Corporate Development, APAC. “By providing interfaces with Protel, VHP, and Oasis, we will be rounding out and at the same time, expanding our offerings for hoteliers throughout these regions, helping them better-serve their businesses and their guests.”

New European Direct Connect—HRS

Based in Germany, Hotel Reservation Service, HRS, is one of the largest OTAs in the European market. By having the option of a direct connect to HRS, SHR clients will now have the opportunity to gain additional transactions at lower costs from this OTA and its entire global market. While HRS is primarily geared toward European hotels, U.S.-based hotels have also seen success adding this channel due to its ability to capture the attention of global travelers looking to visit stateside.

“Having such a popular OTA connection serves a dual purpose for our clients and their guests,” said Zsuzsanna Albrecht, Regional Vice President of Sales, SHR-Europe. “With HRS, we will be able to serve those hotels who currently work with HRS, as well as bring a powerful and valuable direct connect to other clients who may be looking to expand their connectivity.”

About SHR
Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR provides advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with the Windsurfer® CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit www.shr.global.

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

[email protected]
+1 713.333.9944

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Hotelier Indonesia Suppliers: SHR Announces New CRS Product, Global PMS Integrations, and European Direct Connect
SHR Announces New CRS Product, Global PMS Integrations, and European Direct Connect
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