The Art of Selling to Three Generations

Hotelier Indonesia The Art of Selling to Three Generations Contributed by  Estella Hale , V.P. of Product, SHR “To get your...

Hotelier Indonesia

The Art of Selling to Three Generations

Contributed by Estella Hale, V.P. of Product, SHR

“To get your guests where they want to go, you need to first know where they’re coming from.” —Catlyn Origitano, Sojern\

In an increasingly competitive market, truly knowing and engaging your guests has never been more important, and that includes understanding their generation. According to a recent Gallup study, fully-engaged guests spent $588 per visit compared with $403 per visit for actively-disengaged guests.

But only one in five guests reported being fully engaged; Millennials 20%, Generation X 22%, and Baby Boomers 25%. However, these low engagement numbers translate into a huge opportunity for hoteliers. In a recent webinar, Sojern’s Sr. Content Marketing Manager, Catlyn Origitano, and myself walked our audience through this opportunity by understanding, reaching, and engaging hotel guests from every generation.

By understanding who they are, why they matter, and how to appeal to them, we unlocked some practical keys to converting more of each group more often. Millennials: “M” is for Mobility This much-talked-about group, born between the early 1980s and late 1990s, are a prized market these days, not just for their current spending patterns, but because they are poised to be the largest-ever consumer generation, currently spending upwards of $200BB in goods and services annually.

They’re also 23% more likely to travel abroad than any generation before. With our sharing economy, it may sound surprising that a full 58% prefer full-service hotels in that travel, with only 11% preferring Airbnb type services. They also tend to be research and reward-oriented with loyalty programs, though not necessarily brand loyal.

 Growing up in the social networking, smartphone era, Millennials, also known as the Digital Elite, are likely to forgo the help of travel agents, opting to book their own online flights and accommodations, with 85% checking multiple sites. Catlyn noted that this number may point to an interesting tendency.
“It’s the Fear of Missing Out also known as FOMO,” she said. “They want to make sure they are getting the best price, location, etc. to assuage their anxieties over not getting the best experience.” Considering that 46% book travel through a smartphone or tablet, and 74% search for travel related info on their mobile phone, it’s also all about using mobility to capture that experience.
How do you convert them? Serve that love of mobility across all devices as Millennial travelers hit the road, so you are still engaging with them whether they’re in their cars or in your hotel parking lot looking at reviews. Make sure your content looks good on all devices, especially smartphones that can tend to become distorted.

Get them to convert “in the moment” with persuasive messaging. Make sure to use instant gratification techniques from your booking engine, like strike-thru, so they can see immediate benefits. Since they interact heavily with apps, try to capture that look and feel on your site. Ready to learn more about selling to three generations? For more details, contact us at [email protected] www.shr.global 



Book a cruise to the Caribbean or Panama Canal and enjoy $1 deposits + FREE Gratuities.
Name

2016,2,2017,52,2018,18,2019,13,2020,9,AAE,1,ADR,1,Advertorial,4,Agostinis,1,Agro foods,1,Alaya,1,alila,1,Alila Jabal Akhdar,2,ALOS,1,America European,1,Ancol Timur,1,Appointment,7,April,4,Area Austria,1,Area New Zealand,1,Area Russian Federation,1,Area Serbia,1,Armstrong Ceilings,1,Art,1,Arthur Waller,1,Asia,2,Asia Pacific,4,Asian Attractions Expo 2017,1,Asian Region,1,ASSA ABLOY Hospitality,1,August,3,Australia,1,Award,4,Back Of House,2,Bahasa,3,Bakery amp; Pastry,3,Bali,8,Bar,2,Bar amp; Restaurant,3,Base Ethernet,1,Bedok North Street,1,BELGIUM,1,Best Content,1,Beyond Expectation,1,BLLA,2,BMW,1,Booking,7,Bormioli Rocco,1,Boutique Hotel,1,Boxing City,1,Brand Story,1,Bricscad Pro V13,1,Brunei,2,Bulgaria,1,Business,26,Cala Trading Estate,1,Canberra,1,Channel Management,1,charity,1,Chicken Mushroom Potess,1,Chief Operating Officer,1,Child Proof,1,China,2,CHOCOLATE,1,Client,12,Club Management,1,COATINGS,1,Commercial Refrigeration Equipment,1,Company Fact Sheet,1,Component Hardware Europe,1,Component Hardware Headquarters,1,Conference,1,Consumer Goods,1,Contact Info,1,Contact Us,1,CONTACTS,1,Conveyor,1,Cost,1,CRS,2,CSR,1,Current Day,1,Czech Republic,1,Daniel Domènech,1,DECORATIONS,1,Decorative arts,1,Design Bathroom Equipment,2,DESKLINE,1,Djubo,1,Double Tree,1,Dubai,1,Electric Ave,1,Email Serv,1,Email Us,1,Equipment,9,Estella Hale,1,Europe,3,Events,45,Executives Chef,1,Exhibitions,2,Expo,1,Feature Supplier,52,February,1,FILLINGS,1,FITUR,1,Flexibility Able,1,Foaming Injection Machines,1,Fonterra Indonesia,1,FOOD,17,Food Beverage,3,Food Services,1,France,2,Fullerton Road,1,Furniture,1,Gandum Mas Kencana,1,Garuda Indonesia,1,Genesio Bravo,1,Germany,2,Ghana,1,Giuseppe Bravo,1,Glass Design- Italy,1,Global,3,GMP,1,Golf,1,Green Solutions,1,Greg Berman,1,Gregory Bluvstein,1,Guangdong Province,1,Guangzhou City Zip,1,HAACP,1,HAFI,1,Hainfeld Traisnerstra,1,Halal,1,Head Office,1,Hecun Industry Zone,1,Hengel Industrie,1,Hengel Japan Co,1,Hilton,2,Hong Kong,1,Horwarthhtl,3,Hospitality,5,Hot Edu,1,Hot Flag Carrier,2,Hot News,82,Hot Team,3,Hotel,6,Hotel Activities,1,Hotel Deals,2,Hotel Equipment,2,Hotel Management,1,Hotel Restaurant Cafe,1,Hotel Software,27,Hotel Solution,13,Hotelier Indonesia,2,hotels,3,IDEaS,9,IME,1,India,2,Indonesia,2,Indonesia Hotel Supplier,5,Interior Design,1,ISO,1,Italy,4,Jakarta Utara,1,Jakim Halal,1,Japan,1,Japanese Occupation,1,Jobs,1,July,2,June,3,KARMA,1,Keil Refrigeration,1,KFC,1,Kitchen,1,Korea,1,Kuala Lumpur,1,Largest Inventory,1,Laser Cutting Machine,1,Laundry,1,Laurie Mowchan,1,Life Style Exhibition,1,LINAK,1,Linen,1,LIVE,1,Lombok,1,London,1,LTD,1,Maldives,1,Malibu,1,Management,1,Marcel Bluvstein,1,March,7,Market Leader,1,May,2,Mayonnaise Salad Dressing,1,Mediterenean Beef Shortribs,1,MEICHU,1,Middle East,1,Minoan. Crete,1,Mobile Phone,1,Montecchio Maggiore Vicenza,1,Moroccan Beef,1,Moroccan Chicken,1,Moroccan Lamb Shank,1,Moroccan Short Ribs,1,MSN,1,Mulia Boga Raya,1,music,1,Name Haoyuan Outdoor,1,New,1,Nikko,1,Nogarole Vicentino,1,North America,1,November,1,Nowadays Gandummas,1,NYC,2,NZ,1,OEM,1,One Fullerton,1,Online Store,1,Opening,11,Operations,1,Outlook,1,Outsource,1,Oven,1,PACKAGING,1,Pangeran Jayakarta,1,Panyu District,1,PCL,1,Pharma Glass,1,PHARMACEUTICAL,1,Pharmaceutical Glass Plastic,1,Pharmaceutical Plastic,1,PHBV,1,Pizza,1,PLA,1,POS,1,Prambanan Kencana,1,Prego,1,Premium Mattress & Bedding Products,1,Pricing Power,1,PROCHIZ,1,Promo,16,PT,5,Pub,1,Pure Origin,1,Radford Road,1,Rate Tiger,1,Report,7,repup,1,resorts,2,Restaurant,2,Resto,1,Revenue,11,REVPAR,2,Room,1,Sambonet Company,1,September,8,Sesame Oil Products,1,Shah Alam,1,Shenzen,1,Shipping Times,1,SHR,4,Sinar Himalaya,1,Singapore,6,Singapore Basins,1,Soft Ice Cream,1,Sound,2,South America,1,South Korea,1,Specialty Coffee amp; Tea,1,St Regist Bali,1,St. Regis Langkawi,1,Stefano Bravo,1,STR Global,3,Supplier,12,Surabaya,2,Swarthmore Avenue,1,Tabloid,2,Tagore Drive,1,Tamper Evident,1,Technology,29,Terrace amp; Outdoor,1,Thailand,1,The Westin Resort Nusa Dua,5,Today La Tavola,1,Tokyo,1,Tourism,2,Travel,1,Travel Fair,1,turkey,1,Twisted Pair,1,UAE,1,UCLA,1,United States,1,Universal Coolers Inc,1,US,1,USA,1,VAT,1,VELADA TAPAS BAR & KITCHEN,1,Venezia,1,VHS,1,Via Lago,1,Via Pietro Micca,1,Vibe,1,VIDEO,16,Water Purifiers,1,Webinar,2,wellness,1,Westfood Caf,1,Westin Bali,2,Windsurfer,1,Wine,1,World Refrigeration,1,XML,1,Zees,1,Zig Bee,1,
ltr
item
Hotelier Indonesia Suppliers: The Art of Selling to Three Generations
The Art of Selling to Three Generations
https://2.bp.blogspot.com/-mIVMTjL18wY/We5FvljhXFI/AAAAAAAAHDw/-6rCzcG_4nUB2lOsBC1diqU5nB8kc9CVQCLcBGAs/s1600/Valencia%2BGroup%2BSHR%2BStudy%2BCase.jpg
https://2.bp.blogspot.com/-mIVMTjL18wY/We5FvljhXFI/AAAAAAAAHDw/-6rCzcG_4nUB2lOsBC1diqU5nB8kc9CVQCLcBGAs/s72-c/Valencia%2BGroup%2BSHR%2BStudy%2BCase.jpg
Hotelier Indonesia Suppliers
http://www.suppliers.hotelier-indonesia.com/2017/10/the-art-of-selling-to-three-generations.html
http://www.suppliers.hotelier-indonesia.com/
http://www.suppliers.hotelier-indonesia.com/
http://www.suppliers.hotelier-indonesia.com/2017/10/the-art-of-selling-to-three-generations.html
true
7139082554131926905
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy