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HORST SCHULZE JOINS BOOST AS DIRECTOR AND BOARD MEMBER TO BRING SERVICE EXCELLENCE THROUGH MOBILE TRAINING SOLUTIONS


With the appointment of one of the world’s leading hoteliers, Boost is set to bring Horst Schulze’s vision of service excellence to hoteliers around the world through mobile technology




SINGAPORE May 15, 2019 - Boost announces the appointment of Horst Schulze as Director and Board Member, effective immediately. Mr. Schulze is recognised as one or the world’s leading hoteliers whose career spans over six decades including co-founding The Ritz-Carlton Hotel Company and founding The Capella Hotel Group. Mr. Schulze will advise Boost on course content and curriculum and apply his own experience of service excellence to Boost’s mobile training programmes.

“I believe that mobile training will become the tool of choice for General Managers looking to create a culture of excellence within their hotels” Says Horst Schulze, adding “The scalability of mobile training will allow us to train thousands of employees across multiple geographies to a superior level of service excellence. Better language abilities and service skills result in a more confident employee who is able to care for the guest, this is what mobile training does and why I believe in the Boost product. I am extremely excited to join this company and unlock the potential that mobile will bring for hospitality.”

Backed by funding from a number of private investors including École hôtelière de Lausanne (EHL), over 20,000 hotel employees in 225 hotels in Asia currently learn service skills through Boost’s mobile training solutions, including English and Mandarin languages, vocational training and upselling skills. By training employees through mobile technology, Boost brings a level of convenience, measurability and scalability far superior to traditional classroom-based learning and ideal for the young employee of today.

In his 65-year career, Mr. Schulze has seen guest expectations shift towards an emphasis on service and personalisation and he quickly realised that hotels who addressed guests’ specific needs, desires and idiosyncrasies would rise to the top. This meant building a culture of service within the hotel and empowering employees to create excellence. Mobile training is perfectly suited to equipping the modern generation of hoteliers with the skills needed to provide such service, offering convenience, flexibility and scalability.

“The vision, experience and standards that Horst Schulze brings will be invaluable to Boost as we embark on our next stage of growth” says Allan Taylor, CEO of Boost, adding “Hotels are no longer defined purely by their facilities and amenities, they are defined by the quality of service they provide. This means everything from knowing the guest by name and favourite dishes to displaying a genuine desire to care for the guest and create exceptional experiences. Many of these service principles were pioneered by Mr. Schulze who over his career defined what excellent service is. By having him on our team, Boost will be able to make his unique service philosophy available to all hotels through our various mobile solutions, raising service standards and increasing guest satisfaction.”

Mr. Schulze will advise Boost and work to further enhance its suite of mobile training solutions. These include department-specific English and / or Mandarin language training, vocational training for food and beverage service, housekeeping and upselling training among other skills. Launched in October 2018 and used by hundreds of hotels in Asia, Boost has already provided measurable results for hotels including greater upselling revenues and improved guest satisfaction.

Boost’s suite of mobile solutions is available on Android and iOS mobile devices and available to hotels and resorts.


About Horst Schulze

A legend and leader in the hotel world, Horst Schulze's teachings and vision have reshaped the concepts of service and hospitality across industries.

Mr. Schulze's professional life began more than 65 years ago as a server's assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz-Carlton Hotel Company in 1983. There Mr. Schulze created the operating and service standards that have become world famous.

During his tenure at The Ritz-Carlton, Mr. Schulze served as President and COO responsible for the $2 billion operations worldwide. It was under his leadership that The Ritz-Carlton Hotel Company was awarded the prestigious Malcolm Baldrige National Quality Award – twice – making it the first and only hotel company to ever win even one.

In 1991, Mr. Schulze was recognized as "corporate hotelier of the world" by HOTELS Magazine. In 1995, he was awarded the Ishikawa Medal for his personal contributions to the quality movement. In 1999, Johnson & Wales University gave him an honorary Doctor of Business Administration degree in Hospitality Management. Most recently, Mr. Schulze has been honoured as a “Leader in Luxury” by Travel Agent Magazine and its sister publication Luxury Travel Advisor.

After leaving The Ritz-Carlton Hotel Company, Mr. Schulze went onto found The Capella Hotel Group. This luxury hotel company managed some of the most elite properties worldwide and gave Mr. Schulze the opportunity to further define the luxury hotel industry, receiving countless awards and recognitions.

Today, Mr. Schulze serves on various boards and acts as a consultant across industries. He has recently completed his book, Excellence Wins, where he shares his vision and principles developed over his 65-year career.



About Boost

Boost is the leading mobile training solutions provider for the Hospitality industry, improving hospitality employee productivity through mobile learning and assessment for vocational skills, upselling and languages. Boost empowers employees to provide better service, increasing guest satisfaction levels which in turn benefits hotel bottom lines thanks to reduced recruitment and training costs, and more loyal guests.

Through five distinctive mobile training applications: Boost Profile, Boost Voice, Boost Skills, Boost Upsell and Boost Select, hotel employees are able to learn at a time and place of their choosing, fitting perfectly into their busy schedules. Unlike traditional classroom-based methods, Boost’s mobile solutions are scalable, providing high quality training and assessment options from a single independent to a group/chain hotel at a regional or even global level. Boost Apps allow HR to track employee performance and highlight additional training needs in real-time.

Boost is backed by funding from a number of private investors including École hôtelière de Lausanne (EHL) and is currently used by over 250 hotels throughout Asia, teaching over 22,000 hotel employees the skills needed to improve guest satisfaction and grow their careers. Boost is headquartered in Singapore, with offices in Indonesia, Japan, Thailand and China.

For more detailed information on Boost and its suite of applications, please click on a link below:


Boost Website
Boost Facebook
Boost LinkedIn
Boost Twitter
Boost Instagram
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eRevMax expands in Indonesia with new demand partner

Hoterip.com completes integration with the hotel connectivity leader

Bali, 8 May 2019: Indonesia based Hoterip.com, one of the fastest growing online travel agencies in Asia, has completed two-way XML integration with travel technology specialist eRevMax to offer online channel management and reservation delivery solution to its growing base of hotel customers. The seamless interface will allow hotels using RateTiger and RTConnect platforms to update rates and availability and receive reservations generated through the channel in real-time.

Following the integration, Hoterip.com joins the ever-growing list of companies that form the eRevMax Channel Ecosystem, thus getting direct visibility to thousands of hotels worldwide that use eRevMax’s connectivity solutions.

“Our interface with RateTiger will give the benefit to us and to our hotel partners to quickly and efficiently manage their room rates, availability and restrictions to their distribution channels. In addition, connecting with eRevMax will give us the opportunity to explore new hotel partners worldwide and improve our room inventory globally,” said Sukadana, Digital Marketing Manager, Hoterip.com.

“The integration with Hoterip.com allows us to offer hotels with wider selection of leading South East Asian channels to choose from and capitalize on the region’s online travel growth story. It will further add on to the eRevMax Channel Ecosystem portfolio thereby helping hotels optimize their distribution efforts,” said Mohnish Singh, Regional Sales Manager, eRevMax.

Hoterip.com is a part of H.I.S. International Group, a Japan based Travel Agent with a worldwide network. It operates Hoterip.com as Inbound Tour Operator providing travel services in Indonesia for over 15 years and continues to grow its operations.


About eRevMax: 
eRevMax is a travel technology company that assists hotels through channel management, rate intelligence and connectivity solutions. The company connects multiple online channels to the hotels’ PMSs to seamlessly deliver ARI updates and reservations. eRevMax is known for its stable solutions with 99.9% product uptime and provides 24x7 customer support. It works closely with around 400 channel and technology partners assisting over 9000 hotels worldwide to increase revenue opportunities and streamline business processes. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands - RateTiger, LiveOS and AgentX101.



For more details, please visit http://www.erevmax.com/ or contact us on [email protected].


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Groupe GM Announces Major Expansion to Hong Kong & Macao with Newly Opened Subsidiary 


Paris, November 21st 2018 – Groupe GM, leading international player in the guest amenity industry, has announced today its expansion in Asia with a newly opened subsidiary in Hong Kong. Since its inception in 1972, Groupe GM has continuously expanded internationally. This growth is part of Groupe GM’s plans to consolidate its presence in Asia where their representation is already wellestablished in Cambodia, China, Japan, Korea, Laos, Myanmar, Philippines, Singapore, Thailand, Taiwan and Vietnam.

It also fits in the group’s strategy to expand its international development beyond the current network, which already comprises more than 70 countries across all continents. Laurent Marchand, President of Groupe GM, commented:

 “We are proud to be able to further grow Groupe GM in Asia, a market that we have seen continued success in. Hong Kong and Macao have enormous potential and present great opportunities for our group, and this expansion is crucial to our efforts to consolidate our presence internationally.” 

The Hong Kong/Macao subsidiary will be headed by Michael Sadarangani, who brings a wealth of experience from the hospitality and retail industry. He is currently heading Maven (Asia) Ltd and has led the exclusive distribution partnership in Hong Kong for Castelbel and Costa Nova, both premium Portuguese brands with Castelbel also being a Groupe GM partner. “Hong Kong is home to over 7 million habitants and attracts more than 50 million visitors a year. 

It is a highly dynamic and international city where the clientele is always on the lookout for high quality and refined products. Groupe GM’s portfolio of exclusive amenities will respond to the increasing demand for luxury products in the Hong Kong hospitality industry. Neighboring Macao has its fair share of ultraluxurious hotels with well over 35 million visitors annually. I am thrilled to be able to make a positive difference for hoteliers in Hong Kong and Macao by bringing a touch of French flair and innovative amenity products for the ultimate guest experience”, explained Michael Sadarangani. 

He will be ably supported by his business partner Shearaton Carter, the Director of Carter Group/Da Silva creations. With over 20 years of experience in the entertainment, design and hospitality industry. Carter has worked with prestigious clients including Intercontinental, Regent, Shangrila, Four Seasons, JW Marriott etc. The Groupe GM Hong Kong team will be sharing the Maven Sales team which includes Iris Wong, Pearl Yip and Sandra Lee. The Groupe GM Office, Showroom and Warehouse is located in the commercial district Kwun Tong. 

The Office & Showroom is housed on the 11th Floor of Mai Hing Building and showcases the Groupe GM brands set amongst Christmas décor for commercial spaces (from Da Silvas Creations) as well as Castelbel & Costa Nova retail & Hospitality showroom (from Maven Asia Ltd) thereby making it a one stop shop for hoteliers. Groupe GM HK already has impressive customers. In last January, the Mandarin Oriental Hotel in Macao became its first client. The subsidiary provides the hotel with the exclusive Bergamot Soleil fragrance from French brand Atelier Cologne in customized packing tailored for the Mandarin Oriental Group. Groupe GM HK also now supplies The Grand Lapa, a five-star heritage resort property in Macao with the Portus Cale Gold & Blue range from the Castelbel Brand. The French group has a solid pipeline for Hong Kong and is set to shortly announce new wins. Discover more about Groupe GM at: www.groupegm.com.


About Groupe GM: 
Leading international player in the guest amenity industry for 40 years, Groupe GM designs, produces and distributes cosmetics and accessories for the hospitality industry in over 70 countries across every continent. Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands. In addition to its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands, including cosmetic, fashion, design and spa brands. Groupe GM offers flexible, global solutions, enabling hoteliers to stand out with their hospitality products. www.groupegm.com



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